Privacy Policy for Denali Park Adventure / ExperienceDenali.com
Effective as of: December 1, 2025
Protecting your personal information is our priority. This Privacy Policy governs the data collection and usage practices for Denali Park Adventures, and all affiliated brands (“Experience Denali,” “we,” “us,” or “our”). Unless otherwise noted, this Privacy Policy applies to www.ExperienceDenali.com, our booking systems, communication tools, SMS programs, and all services, tours, excursions, and merchandise offered through our platforms.
By using the Experience Denali website or services, you consent to the data practices described in this statement.
1. Collection of Your Personal Information
To provide and improve the products and services we offer, Experience Denali may collect personally identifiable information including:
- First and Last Name
- Mailing / Physical Address
- Email Address
- Phone Number
- Date of Birth or Age Range (for eligibility requirements)
- Emergency Contact Information
- Payment and Billing Information
- Booking & Participation Details
- Employer / Job Title (when relevant for group bookings)
We collect payment information, including credit card details, to complete reservations and merchandise purchases.
We do not collect personal information unless you voluntarily provide it. You may be required to provide personal information when you:
- Make a reservation or create an account
- Enter a sweepstakes, contest, or promotion
- Opt into marketing emails, SMS updates, or promotional offers
- Communicate with customer service
- Submit payment for tours, rentals, or merchandise
- Participate in surveys or submit feedback
We may gather additional personal or non-personal data in the future for analytics, operational improvement, and user experience optimization.
2. Use of Your Personal Information
Experience Denali uses your information to:
- Operate our services and fulfill reservations
- Process payments and deliver purchases
- Communicate updates, reminders, confirmations, and customer service responses
- Send promotional offers (only when opted-in)
- Improve website performance and service quality
- Conduct internal analytics and safety compliance
We may also use your information for fraud prevention, internal training, or service enhancement.
3. SMS/Text Message Communications (TCPA-Compliant)
3.1 How We Use SMS
By providing your mobile phone number, you consent to receive transactional text messages, such as:
- Reservation confirmations
- Tour updates or schedule changes
- Weather-related alerts
- Customer service messages
If you specifically opt-in, you may also receive marketing and promotional text messages including discount offers, news, and event announcements.
Consent is not a condition of purchase. Message frequency varies. Standard message and data rates may apply.
3.2 How to Opt Out
You may opt out of promotional SMS messages at any time by:
- Replying STOP to any SMS
- Emailing us at info@experiencedenali.com
- Calling 1-907-683-8687
Even after opting out of marketing messages, you may still receive transactional messages required to fulfill your reservation or ensure guest safety.
3.3 SMS Data Privacy
Your mobile number:
- Will never be sold
- Will not be shared with third parties for marketing
- Will only be used for communications you authorize
4. Sharing Information with Third Parties
Experience Denali does not sell, rent, or lease personal information to third parties.
We may share information with trusted service providers who assist with:
- Payment processing
- SMS and email delivery
- Customer support
- Data analytics
- Hosting and storage
- Transportation or delivery of goods
These partners are prohibited from using your data for anything other than providing services to Experience Denali and must maintain confidentiality.
We may disclose information if required by law or necessary to:
- Comply with legal obligations or investigations
- Protect the rights or safety of our staff, guests, or the public
- Prevent fraud or malicious activity
5. User Tracking & Cookies
Experience Denali may track website activity to better understand user preferences and improve service offerings.
We may collect:
- IP address
- Browser and device information
- Referring website
- Access times
- Pages viewed
Cookies are used to:
- Personalize your experience
- Store login preferences
- Maintain shopping cart and booking data
- Enhance website performance
You may disable cookies in your browser, though some features may not function fully.
6. Links to External Sites
Our website may include links to third-party websites. Experience Denali is not responsible for the content or privacy practices of external sites. We encourage users to review the privacy policies of those platforms.
7. Security of Your Information
Experience Denali uses industry-standard security measures, including:
- SSL encryption
- Secure payment processing
- Access-controlled data storage
However, no online transmission is completely secure. By using our site, you acknowledge the inherent risks of internet communication.
8. Your Rights Under CCPA/CPRA
If you are a California resident, you have the right to:
- Know what categories of personal information we collect
- Request deletion of your information (with certain exceptions)
- Opt out of disclosures for business purposes
- Access the personal information we hold about you
To exercise these rights, contact us at:
www.ExperienceDenali.com/unsubscribe
We may require verification of identity before fulfilling a request.
9. GDPR Compliance for EEA/UK/Swiss Users
9.1 Legal Bases for Processing
We process personal data under the following legal grounds:
- Contractual necessity (e.g., fulfilling a reservation)
- Legitimate interests (e.g., service improvement, fraud prevention)
- Consent (e.g., marketing emails, promotional SMS, cookies)
- Legal obligations (e.g., financial compliance)
9.2 Your GDPR Rights
You may request:
- Access to your data
- Correction of inaccurate information
- Deletion of data (“right to be forgotten”)
- Restriction of processing
- Objection to processing
- Data portability
- Withdrawal of consent
Requests may be sent to info@experiencedenali.com.
9.3 International Data Transfers
Your data may be stored in the United States or other countries. We use safeguards such as Standard Contractual Clauses (SCCs) when transferring data internationally.
10. Children Under Thirteen
We do not knowingly collect personal information from children under 13 except as needed to determine eligibility for certain tours or activities. Parental consent is required for all minors participating in our services.
If you believe we’ve collected data from a child without appropriate consent, contact us immediately.
11. Disconnecting Third-Party Accounts
Users may connect or disconnect third-party accounts (such as booking partners or social platforms) at any time. Disconnecting stops ongoing data sharing in accordance with each platform’s settings.
12. Opt-Out & Unsubscribe Options
You may opt out of communications at any time by contacting:
- Email: info@experiencedenali.com
- Phone: 1-907-683-8687
- SMS: Reply STOP to any message
- Online:
www.ExperienceDenali.com/unsubscribe
13. Email Communications
We may send transactional updates, confirmations, surveys, or promotional offers. You can unsubscribe from marketing emails using the link provided in each email or by contacting us directly at info@experiencedenali.com.
14. External Data Storage
We may store your information on secure third-party servers and hosting platforms.
15. Changes to This Policy
Experience Denali may update this policy from time to time. Significant changes will be communicated via:
- Notices on our website
- Email notifications (if you have an active account)
- Updates to this page
Continued use of the website indicates acceptance of any updated policy.
16. Contact Information
Experience Denali / Denali Park Adventures
Denali Park, Alaska 99755
We are committed to protecting your privacy. If you have any questions or concerns regarding your personal data or this privacy policy, please contact us at:
Email: info@experiencedenali.com
Phone: 1-907-683-8687
Data Sharing and Transfers
Your data will not be transferred to external organizations. No mobile opt-in will be shared with third parties for marketing purposes.
However, we may share your information with trusted service providers who assist us in operating our website and delivering our services, under strict confidentiality obligations and only for the purposes described in this policy.